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Why more people are identifying as Queer

Serein Inclusion Team

In conversations, classrooms, and communities around the world, a quiet but powerful shift is taking place. More people, especially among younger generations, are proudly identifying as ‘Queer’. Once used as a term to isolate and degrade, the word has been reclaimed and transformed into an umbrella term that embraces the fluid, complex, and evolving nature of gender and sexuality. But this growing wave is not just about language, it’s about visibility and the courage to live authentically.

A word once shamed 

The history of the word queer is deeply layered. In the late 19th and early 20th centuries, it was used to suggest that someone was “strange,” “unnatural,” or morally suspect, which was code for being homosexual or gender non-conforming. For decades, it carried a heavy burden of shame and danger. To be called ‘Queer’’ was often to be threatened or marginalised.

But beginning in the late 1980s and early ’90s, during the height of the AIDS crisis and amidst mounting social stigma, activists began to reclaim the word. Groups like Queer Nation boldly used it as a badge of defiance, resisting both societal homophobia and the limitations of respectability politics. Their message was clear: Queer is not an insult, it’s a form of power.

Today, that reclamation continues. For many, ‘Queer’ offers a label that resists labels, a word that welcomes ambiguity, complexity, and change. It can mean being gay, bisexual, pansexual, trans, non-binary, asexual, or simply not aligning with conventional norms of gender or sexuality. 

The numbers tell a story

The shift is not just a saying, it’s visible in the data. According to a 2024 Gallup article, 1 in 5 GenZ individuals (born between 1997 and 2004) in the United States identify as LGBTQIA+, with a growing number choosing the term ‘Queer’ to describe themselves. This is more than double the rate of millennials and dramatically higher than previous generations.

This rise is not because queerness is “new,” but because shame is being replaced by language, visibility, and support. More people are finding the words and the safety to be honest about who they are.

Media representation 

A key factor in this change is increased representation. From award-winning shows like Heartstopper and Pose to public figures such as Janelle Monáe, Emma Corrin, and Lil Nas X, Queer stories and lives are more visible than ever before. These aren’t just characters in the background, they are layered, joyful, complex protagonists with stories worth telling.

Representation doesn’t just normalise queerness, it opens doors for people to explore their own identities. When someone sees a reflection of themselves, especially at a young age, they are more likely to feel validated and less alone.

Another powerful force is the internet. Online spaces have given rise to vibrant queer communities where people can learn, connect, and discover without fear of judgment. Whether it’s a Reddit forum, a Tumblr thread, or a TikTok video, these platforms allow people to say, “That’s me.

Social media has democratised access to language. Words like Demisexual, Genderqueer, pronouns or romantic orientation are now part of everyday conversations in ways that were unimaginable just a decade ago. As language evolves, so too does self-understanding.

Mental health

There is a growing recognition of how essential it is for individuals to live in alignment with their identities. Research shows that when queer people are supported and affirmed, their mental health outcomes improve significantly. Coming out, or simply acknowledging queerness to oneself, can be a powerful act of self-care and resilience.

Queer identities are about belonging, expression, and freedom from constraint. In a world that increasingly values psychological safety and authenticity, the rise in queer identification is not only natural, it’s necessary.

Write to us at hello@serein.in and let us help you on this journey of inclusion, belonging and real, tangible change.

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Diagnose your culture health to surpass global standards

Implement changes that enhance productivity and performance

Fuel your culture with research and insights on leading change, growth, and engagement

See how we’re making headlines and shaping conversations that matter

Bold conversations on inclusion where history meets modern thought leadership

Explore our global client footprint, industry expertise and regional impact

Meet the team of experts behind the ideas and impact that drive our work

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