Serein

The Beauty and the Bias

Tanvi Sharma

- January 18, 2022

US Congresswoman Alexandria Ocasio-Cortez eloquently stated that “some people are just born in bodies that are naturally taken more seriously”. A survey done by Newsweek (2010) revealed that 64% of employers agree that beauty plays a pivotal role in hiring. Subsequently, they also believe that it should remain to be one of the key determining factors for finding eligible candidates. This is primarily due to a phenomenon termed as the “halo-effect”. In this context, it means that attractive people are seen as having a cluster of other positive traits like intelligence, altruism, integrity, leadership skills, etc. Hence, employers view these candidates in a more positive light compared to other candidates. This is termed as beauty bias: the tendency to give preferential treatment to individuals who are deemed to be more attractive than their counterparts. It has been established that we are biologically wired to favour whatever pleases the eye and it affects everyone regardless of their professional stature (Rhode, 2010).

It has been ascertained that employees are constantly weighed based on a plethora of non-job specific parameters like height, skin colour, body weight, facial features, etc. When we talk about Diversity & Inclusion, we usually include parameters such as (i) gender, (ii) socio-economic status, (iii) disabilities, (iv) sexual orientation, etc. However, beauty biases are often ignored and it impedes an organisation’s capacity to have a fair recruitment process and hire the right employees for the organisation. 

With a surge of social media sites like Linkedin, employers can now easily access photographs of job applicants and implicit attractiveness can now play a pivotal role in hiring decisions. The heuristic which represents that beautiful candidates will have other desirable traits as well can lead to an unfair recruitment process. 

But beauty bias has a beastly effect! This means that attractiveness can be detrimental in some employment contexts and this holds for women more strongly than men. It was found that attractiveness is important for males and females when applying for jobs and was an indicator of employment suitability. However, it might be a hindrance for women when they are applying for masculine sex-typed jobs or managerial positions (Heilman & Saruwatari, 1979; Heilman & Stopeck, 1985). So, for attractive female candidates, when the masculinity of a job increases, their chances of getting selected also diminish. The opposite holds true for men. Male attractiveness increases their suitability for masculine sex-typed jobs. An attractive yet qualified female candidate might not be selected for a managerial position as she would be seen as too feminine to take up such a masculine role. Hence, these unconscious biases can impinge our decision making and lead us to hire or promote unsuitable candidates. 

Having structured interviews can make the procedure more consistent and lead to fair evaluation. The efficacy of the structured interview process was corroborated by a study done by Kutcher and Bragger (2004). They conducted a within-subject design experiment in which the subject was sent for an employment interview first in an “in natura” state and then after wearing a “fatsuit”. It was found that in the unstructured interview process the subject who wore the “fatsuit” fared quite poorly compared to the “in natura” state. However, there was absolutely no difference in performance in the structured interview process. 


References

Bennett, J. (2010, July 18). Poll: How Much Is Beauty Worth at Work?. Newsweek. https://www.newsweek.com/poll-how-much-beauty-worth-work-74305

Kutcher, E. J., & Bragger, J. D. (2004). Selection Interviews of Overweight Job Applicants: Can Structure Reduce the Bias? Journal of Applied Social Psychology, 34(10), 1993–2022. https://doi.org/10.1111/j.1559-1816.2004.tb02688.x

Heilman, M. E., & Saruwatari, L. R. (1979). When beauty is beastly: The effects of appearance and sex on evaluations of job applicants for managerial and nonmanagerial jobs. Organizational Behavior & Human Performance, 23(3), 360–372. https://doi.org/10.1016/0030-5073(79)90003-5

Heilman, M. E., & Stopeck, M. H. (1985). Attractiveness and corporate success: Different causal attributions for males and females. Journal of Applied Psychology, 70(2), 379–388. https://doi.org/10.1037/0021-9010.70.2.379

Rhode, D. L. (2010). The beauty bias: The injustice of appearance in life and law. Oxford University Press.

Vogue. (2020, August 21). Congresswoman Alexandria Ocasio-Cortez’s Guide to Her Signature Red Lip | Beauty Secrets | Vogue [Video]. Youtube. https://www.youtube.com/watch?v=bXqZllqGWGQ

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Aseem Deuskar

Inclusive Workspace Architect

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Aseem is an Inclusive Workspace Architect dedicated to reshaping workplace diversity and accessibility. He is skilled in conducting comprehensive accessibility audits and implementing inclusive design solutions.


Aseem is passionate about creating environments that foster equal opportunities

He holds a Bachelor’s degree in Architecture and a Master’s degree in Urban and Regional Planning.

 

Thejaswini CA

LMS Platform Associate

Thejaswini is responsible for the operations and maintenance of Serein’s in-house e-learning platform. She assists customers to deliver learning content and assess employee engagement through Serein’s tracking system. 

Thejaswini is also engaged with finance and other operations to ensure Serein’s 500+ long-term partners are compliant with the Prevention of Sexual Harassment (PoSH) law.

Thejaswini holds a Bachelor’s degree in Computer Application from Field Marshal KM Cariappa College, Kodagu.

Dr. Ishani Roy

Founder and CEO

Ishani founded Serein to provide a data and research-based approach to solving DEI challenges at the workplace. She advises company leaders, startup founders, and venture capital firms on industry best practices to increase diversity and design a DEI roadmap.

Ishani is a recipient of the Cartier Women’s Initiative Award 2023 for the global impact of her work in the DEI space.

Before founding Serein, Ishani was a scientist at GE Research working in the Aerospace Lab. She holds a Ph.D. in Applied Mathematics from Brown University on developing mathematical models to solve Astrophysics problems. She did her Post-doctoral studies at the University of Oxford and St. Thomas Hospital in Biomathematics.

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Co-founder and CPO |

Chryslynn leads the product development of Serein’s DEI SaaS tool. She designs learning content and strategic insights for companies to measure their DEI growth, and achieve bias-free recruitment and psychological safety.

Chryslynn is a regular columnist with publications like ‘LiveMint’ and ‘The Hindu’ where she writes about unconscious bias, prevention of sexual harassment, and company culture.

Before Serein, she was a Gandhi Fellow working in rural Rajasthan to address educational leadership and gender equity in government schools. She graduated from Azim Premji University in Bangalore with a Master’s in Education where she specialised in gender and sexuality education.

Bianca D’Costa

Head of PoSH: India, Global

Bianca leads the compliance partnerships and workshops on anti-sexual harassment, anti-harassment and anti-discrimination laws in India, South East Asia, Europe, and the USA. She has 100+ hours of experience consulting on sexual harassment investigations in the workplace.

Bianca designs gamified learning modules for a unique and impactful learner experience on topics like gender inclusion, PwD inclusion, LGBTQIA+ inclusion, and regional inclusion among others. 

Before Serein, Bianca worked in hospitality for 5 years with Emirates Airlines. She holds a Bachelor’s degree in Political Science from St. Xavier’s University, Mumbai. She is presently pursuing a Master’s degree in Gender and Sexuality in Global Politics from SOAS University of London.

Aparna Pandurangan

Head of Operations

Aparna is leading the finance and operations at Serein. She has also been responsible for Serein’s online platform, customer management, and marketing.

She works closely with Serein’s 500+ long-term partners to ensure they are compliant with the Prevention of Sexual Harassment (PoSH) law. Aparna is a workshop facilitator on topics like the prevention of sexual harassment at the workplace in languages like Tamil, Telugu, and Kannada.

Aparna Pandurangan holds a degree in Electronics and Communication Engineering from Anna University, Chennai. 

Faakirah Junaid Rafiquee

Head of Legal

Faakirah is a legal professional and expert facilitator on topics like anti-sexual harassment, anti-harassment and anti-discrimination laws in India, South East Asia, Europe, and the USA. Faakirah has conducted 100+ training sessions on the prevention of sexual harassment for employees and internal committee members.

She has 150+ hours of experience consulting on sexual harassment investigations in the workplace. Her legal research at Serein includes policy analysis, human rights, women’s rights, and document drafting.

Faakirah is an experienced legal professional. She completed her Bachelor’s degree in law with a focus on women’s rights and policy analysis from the University of Kashmir. She holds a Master of Law degree specializing in alternative dispute resolution from O.P Jindal School of Law.

Dr. Ruchika Sharma

Guest Consultant: Gender

Ruchika assists with research and facilitation of sessions on domestic violence, sexual harassment, employee well-being, and women’s leadership. She is a feature writer for Serein’s blogs where she writes about gender, women’s history, domestic violence, and sexual harassment awareness in the workplace.

Ruchika is a published author with books like ‘Concubinage, Race and Law in Early Colonial Bengal: Bequeathing Intimacy, Servicing the Empire’ published by Routledge, Taylor, and Francis publications. She has been teaching History at the University of Delhi for over a decade. She has a Ph.D. in History from the Centre for Historical Studies, Jawaharlal Nehru University, New Delhi.

Arathi Kannan

Head of DEI: India, Global

Arathi leads the design and execution of DEI measurement tools for global partners. These include Serein’s Diversity Index, the scope of unconscious bias in recruitment and promotions, and the scope of unconscious bias in external messaging. 

She has also designed a standardized tool to review company policies and products through an inclusion lens. Arathi leads workshops on inclusion, unconscious bias, domestic violence, mental health, and well-being. 

Arathi is a published researcher with Master’s degrees in Applied Psychology and Criminology from Bond University, Australia. Her experience includes working with people from different backgrounds, including refugee groups.

Rhea D’Silva

Designer

Rhea is the aesthetic and creative eye behind Serein’s marketing and sales collateral. She manages website content and social media content calendar. She works closely with Serein’s content experts to design catchy invites, toolkits, and company culture reports.

Rhea creates animated content for Serein’s learning platform. She is focused on understanding the user’s need for engagement and learning to create impactful content. 

Rhea holds a Bachelor’s degree in Mass Media from St. Xavier’s University, Mumbai where she majored in advertising.

Anisha Debnath

PoSH and DEI Workshops Facilitator

As a PoSH and DEI Workshops Facilitator, Anisha is primarily responsible for conducting sessions and facilitating conversations that enable building of safe and inclusive workplaces for all. Anisha also undertakes in-depth research into various Diversity, Equity and Inclusion issues that plague our work cultures today. All of this research goes into designing bespoke sessions and curating interactive learning experiences for several of Serein’s partners. 

Anisha has a background in History, especially in the history of gender and early feminism in colonial South Asia. 

Anisha has a Bachelor’s degree in History (Hons.) from Gargi College, University of Delhi. She has also studied for an MPhil in World History from the University of Cambridge, United Kingdom.

Bhavini Pant

Safety and PoSH expert

Bhavini serves as a PoSH external member for 30+ companies in industries like education, healthcare, IT, Pharma, and more. She has 70+ hours of experience consulting on sexual harassment investigations in the workplace and supporting partner organizations on the legal procedure and best practices for workplace safety.

Before Serein, Bhavini worked as an archivist at Tata Institute of Fundamental Research, Mumbai, and as an editorial assistant for IIT Bombay’s PR and Alumni Associations department.

She has a Master’s degree in Education from Azim Premji University where she worked extensively with the management on anti-sexual harassment legal implementation. Her work involved the interpretation of the law in a university as a workplace and an educational institution for adults. 

Rishab Prasad

DEI Specialist

Rishab is passionate about creating long-term partnerships with Serein’s customers. He is responsible for marketing, operations, customer onboarding, contract writing, and relationship building. Rishab uses his directing and filmmaking skills to design engaging content for Serein’s social media platforms.

Rishab holds a Bachelor’s degree in Economics with Honours from CHRIST University, Bangalore. He has directed more than nine short films on topics like stigmas of menstruation, widowhood, and adoption.

Kirtika N

Safety and PoSH expert

Kirtika is an expert speaker and workshop facilitator on topics like sexual harassment awareness, bystander intervention, and anti-harassment redressal mechanisms. She has developed learning content for investigating committees on topics like witness cooperation in a workplace sexual harassment inquiry proceeding. 

Kirtika serves as a PoSH external member for 30+ companies in fintech, healthcare, business management, gaming, and more. She has 50+ hours of experience consulting on sexual harassment investigations at the workplace and supporting partner organisations on legal procedure and best practices.

She has a Master’s degree in Counseling Psychology from Montfort College, Bengaluru, and has experience working as a trainee counselor.

Sharanya Venkataraghavan

Safety and PoSH expert

Sharanya serves as a PoSH external member for 15+ companies in e-commerce, fintech, healthcare, SaaS, and more. She supports partner organisations on legal procedures and best practices to build safe work cultures.

She has been involved in the review of PoSH policies, labour law compliances, and research regarding the risk of secondary victimisation of complainants under the PoSH Act.

Sharanya graduated with BBA, LLB (Hons.) degree from Symbiosis Law School, Pune. She has experience in PoSH and employment law with notable law firms like Shardul Amarchand Mangaldas and Co., J. Sagar and Associates, among others.

Nandini Abraham

Statistical Analyst

Nandini conducts extensive industry-specific research on DEI trends in India, South East Asia, Europe, and the USA. Nandini is responsible for developing statistical models for DEI assessment on Serein’s DEI SaaS Tool. She designs measurement tools for DEI benchmarking, inclusion assessments, and employee experience surveys.

Nandini is passionate about creating engaging and impactful reports, toolkits, and playbooks for Serein’s customers.

Nandini holds a Bachelor’s degree in Economics, Mathematics & Statistics from St. Joseph’s College, Bangalore.

Nithya R

HR and Compliance Lead

Nithya drives operational excellence within the HR function. She ensures that Serein maintains the highest standards of HR practices and ethical conduct. Her role extends beyond traditional HR responsibilities as she also serves as an External Member of the Internal Complaints Committee (ICC) for Serein’s clients, specialising in preventing workplace harassment through the PoSH vertical.

Nithya has graduated in Commerce from the University of Lucknow and has rich experience in hiring and retaining the best talents in the industry with companies like BukuWarung and Belong.co.

Sri Padmavathi C

Finance Consultant

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Sri Padmavathi C specialises in providing accounting consulting services to companies. She helps in assisting & maintaining Serein’s Books of Accounts, GST, TDS, PT filing, financial statements preparation & audit review.
 
She holds an MBA with Finance Specialisation from Annamalai University, and has also has done CA articleship under CA Tom Joseph’s guidance.

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