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Could Ageist Attitudes Explain the Lack of Preparedness for COVID’s Deadly Second Wave?

Naureen Bhullar

- May 12, 2021

The second wave of Covid has been devastating in India this year. There are reports that indicate the lack of preparedness for the second wave after the initial wave last year. It was widely believed that Covid affected older individuals disproportionately with greater mortalities. On the other hand, it spared the younger people in the population who just got mild infections and recovered quickly.

Could this belief that Covid affects older individuals only have hampered the preparation to counter Covid’s subsequent waves?

Covid-19 Ageism

Covid ageism was mentioned in a Lancet article in October 2020. Older people would be more afraid of getting the disease. They would also worry that if they were infected they would not get the appropriate care. The medical community would prioritize medical care for the younger population. The article mentions the “nonchalance with which COVID-related deaths of older adults have been occasionally treated by politicians and governmental bodies, and in public discourse”. This includes its negative impact on the mental health of the elderly.

According to the World Health Organization’s 2021 Global Report, Indians have one of the highest rates of ageist beliefs. This is besides other parts of Asia and Africa (e.g., Nigeria and Yemen). India, China, and Japan are usually regarded higher in filial piety and respect for the elderly than anglophone cultures. However, this recent analysis showed the opposite pattern. Anglophone cultures (e.g., in Europe) held older adults in higher esteem than the ones in Asia. And this was attributed to the changes in demographics and an ageing population. 

Different Kinds of Ageism

Ageism is classified under two major categories – hostile and benevolent. Hostile ageism views older adults as a burden on the society and results in dismissive or hostile actions. Benevolent ageism stereotypes older adults as weak, fragile, and dependent and may appear compassionate but has an undercurrent of patronization.

A recent study showed that both types of ageism were related to lesser intention of social distancing. This is a primary preventive behaviour during the Covid-19 pandemic. In other words, people scoring high on hostile and benevolent ageism were less likely to engage in social distancing themselves. This implies the direct impact of ageist attitudes on their behaviour. So, your bias and beliefs directly influence your behaviour and could jeopardize health of the elderly and young around you. 

Why Ageism Can be Fatal During Covid-19

“Ageism comes with a price, costing us the intergenerational solidarity that’s needed during the current COVID-19 crisis,” says Hans-Werner Wahl. He is professor of psychology at Heidelberg University, who studies aging. Stereotypes about older people as inherently frail and weak are known to influence people’s own perceptions as they age. They are more likely to attribute any health condition to age rather than lifestyle or personal choices when it may not always be the case. 

Besides the intergenerational solidarity needed for this crisis, these ageist beliefs also probably influenced the policy making and decisions by governments overtly or covertly. There are a lot of older people who did survive Covid and a lot of younger people who did not. The fact that several centenarians survived Covid has generated a lot of scientific curiosity and it has been attributed to their genetic make-up, among other factors.

Ageism in the Medical Community

There are several healthy and fit older adults and several unhealthy younger adults. Using age as an indicator for one’s health status and prognosis alone is dangerous but also rampant in the healthcare system. It is sheer laziness to attribute the diagnosis and prognosis of a patient to age alone. There is increasing evidence that the new strains are affecting people in all age groups, including children

The healthcare system is also notorious for their ageist attitudes in treatment of older adults, including ‘under treatment’ of older adults where they may be told that their diagnosis like high blood pressure or sugar levels are “okay for their age”, when it is clearly not a healthy sign. Or sometimes medical information is withheld from the older adults so that they are not ‘stressed’ or the belief that it would not work for them due to their age, demonstrating the patronizing and dangerous aspects of benevolent ageism.

There is evidence to show that people above the age of 65 are under treated for cancers due to such presumptions. Swaminathan and Swaminathan (2015) emphasize the need to remove prejudice against older adults by providing them clear information about their treatment options for cancer. The rates of diagnostic, therapeutic, and rehabilitation procedures for stroke patients were found to be lower in older adults than younger adults in a pan-European study even though there are no differences in the health outcomes after stroke if the same care is provided to people across ages. 

Added Challenges of Older Adults

Older adults face economic constraints, inadequate medical care and increasingly a lack of social support in our societies. Ageist beliefs and attitudes add to their existing woes and can have a detrimental impact on their future. But these beliefs are not only harmful to the older adults but the larger society. If each and every individual’s life was thought to be valuable irrespective of age, there might have been exigency and better preparedness to face this current crisis. 

The World Economic Forum had a virtual dialogue series on Covid and Ageing Society from which emerged certain important themes. The first theme emphasized the elimination of ageism in both Covid responses and the larger healthcare system. Another theme emphasized the inclusion of the older adults in creation of solutions as they can play a major role due to their high levels of resilience across socioeconomic backgrounds, personal experiences and declining health. Intergenerational solidarity is also needed to maximise support and connectedness with older adults during Covid-19 and after.

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Elina Tiliba

Workshops Facilitator

Elina is a certified coach who works with leaders, entrepreneurs and business teams from over 30 countries. At Serein, she facilitates sensitisation sessions for clients across the globe.

Her passion lies in empowering individuals to maximise their personal and professional potential, enabling them to achieve both success and fulfilment.

With a commitment to the International Coaching Federation’s (ICF) Coaching Core Competencies and Code of Ethics, Elina brings over 1000 hours of individual coaching and 400 hours of team facilitation, workshops, and coaching groups to her coaching practice. 

Rishab Prasad

DEI Specialist

Rishab is passionate about creating long-term partnerships with Serein’s customers. He is responsible for marketing, operations, customer onboarding, contract writing, and relationship building. Rishab uses his directing and filmmaking skills to design engaging content for Serein’s social media platforms.

Rishab holds a Bachelor’s degree in Economics with Honours from CHRIST University, Bangalore. He has directed more than nine short films on topics like stigmas of menstruation, widowhood, and adoption.

Dr. Ishani Roy

Founder and CEO

Ishani founded Serein to provide a data and research-based approach to solving DEI challenges at the workplace. She advises company leaders, startup founders, and venture capital firms on industry best practices to increase diversity and design a DEI roadmap.

Ishani is a recipient of the Cartier Women’s Initiative Award 2023 for the global impact of her work in the DEI space.

Before founding Serein, Ishani was a scientist at GE Research working in the Aerospace Lab. She holds a Ph.D. in Applied Mathematics from Brown University on developing mathematical models to solve Astrophysics problems. She did her Post-doctoral studies at the University of Oxford and St. Thomas Hospital in Biomathematics.

Chryslynn D’Costa

Co-founder and CPO |

Chryslynn leads the product development of Serein’s DEI SaaS tool. She designs learning content and strategic insights for companies to measure their DEI growth, and achieve bias-free recruitment and psychological safety.

Chryslynn is a regular columnist with publications like ‘LiveMint’ and ‘The Hindu’ where she writes about unconscious bias, prevention of sexual harassment, and company culture.

Before Serein, she was a Gandhi Fellow working in rural Rajasthan to address educational leadership and gender equity in government schools. She graduated from Azim Premji University in Bangalore with a Master’s in Education where she specialised in gender and sexuality education.

Bianca D’Costa

Head of PoSH: India, Global

Bianca leads the compliance partnerships and workshops on anti-sexual harassment, anti-harassment and anti-discrimination laws in India, South East Asia, Europe, and the USA. She has 100+ hours of experience consulting on sexual harassment investigations in the workplace.

Bianca designs gamified learning modules for a unique and impactful learner experience on topics like gender inclusion, PwD inclusion, LGBTQIA+ inclusion, and regional inclusion among others. 

Before Serein, Bianca worked in hospitality for 5 years with Emirates Airlines. She holds a Bachelor’s degree in Political Science from St. Xavier’s University, Mumbai. She is presently pursuing a Master’s degree in Gender and Sexuality in Global Politics from SOAS University of London.

Aparna Pandurangan

Head of Operations

Aparna is leading the finance and operations at Serein. She has also been responsible for Serein’s online platform, customer management, and marketing.

She works closely with Serein’s 500+ long-term partners to ensure they are compliant with the Prevention of Sexual Harassment (PoSH) law. Aparna is a workshop facilitator on topics like the prevention of sexual harassment at the workplace in languages like Tamil, Telugu, and Kannada.

Aparna Pandurangan holds a degree in Electronics and Communication Engineering from Anna University, Chennai. 

Faakirah Irfan

Head of Legal

Faakirah is a legal professional and expert facilitator on topics like anti-sexual harassment, anti-harassment and anti-discrimination laws in India, South East Asia, Europe, and the USA. Faakirah has conducted 100+ training sessions on the prevention of sexual harassment for employees and internal committee members.

She has 150+ hours of experience consulting on sexual harassment investigations in the workplace. Her legal research at Serein includes policy analysis, human rights, women’s rights, and document drafting.

Faakirah is an experienced legal professional. She completed her Bachelor’s degree in law with a focus on women’s rights and policy analysis from the University of Kashmir. She holds a Master of Law degree specializing in alternative dispute resolution from O.P Jindal School of Law.

Dr. Ruchika Sharma

Guest Consultant: Gender

Ruchika assists with research and facilitation of sessions on domestic violence, sexual harassment, employee well-being, and women’s leadership. She is a feature writer for Serein’s blogs where she writes about gender, women’s history, domestic violence, and sexual harassment awareness in the workplace.

Ruchika is a published author with books like ‘Concubinage, Race and Law in Early Colonial Bengal: Bequeathing Intimacy, Servicing the Empire’ published by Routledge, Taylor, and Francis publications. She has been teaching History at the University of Delhi for over a decade. She has a Ph.D. in History from the Centre for Historical Studies, Jawaharlal Nehru University, New Delhi.

Arathi Kannan

Head of DEI: India, Global

Arathi leads the design and execution of DEI measurement tools for global partners. These include Serein’s Diversity Index, the scope of unconscious bias in recruitment and promotions, and the scope of unconscious bias in external messaging. 

She has also designed a standardized tool to review company policies and products through an inclusion lens. Arathi leads workshops on inclusion, unconscious bias, domestic violence, mental health, and well-being. 

Arathi is a published researcher with Master’s degrees in Applied Psychology and Criminology from Bond University, Australia. Her experience includes working with people from different backgrounds, including refugee groups.

Thejaswini CA

LMS Platform Associate

Thejaswini is responsible for the operations and maintenance of Serein’s in-house e-learning platform. She assists customers to deliver learning content and assess employee engagement through Serein’s tracking system. 

Thejaswini is also engaged with finance and other operations to ensure Serein’s 500+ long-term partners are compliant with the Prevention of Sexual Harassment (PoSH) law.

Thejaswini holds a Bachelor’s degree in Computer Application from Field Marshal KM Cariappa College, Kodagu.

Rhea D’Silva

Designer

Rhea is the aesthetic and creative eye behind Serein’s marketing and sales collateral. She manages website content and social media content calendar. She works closely with Serein’s content experts to design catchy invites, toolkits, and company culture reports.

Rhea creates animated content for Serein’s learning platform. She is focused on understanding the user’s need for engagement and learning to create impactful content. 

Rhea holds a Bachelor’s degree in Mass Media from St. Xavier’s University, Mumbai where she majored in advertising.

Bhavini Pant

Safety and PoSH expert

Bhavini serves as a PoSH external member for 30+ companies in industries like education, healthcare, IT, Pharma, and more. She has 70+ hours of experience consulting on sexual harassment investigations in the workplace and supporting partner organizations on the legal procedure and best practices for workplace safety.

Before Serein, Bhavini worked as an archivist at Tata Institute of Fundamental Research, Mumbai, and as an editorial assistant for IIT Bombay’s PR and Alumni Associations department.

She has a Master’s degree in Education from Azim Premji University where she worked extensively with the management on anti-sexual harassment legal implementation. Her work involved the interpretation of the law in a university as a workplace and an educational institution for adults. 

Kirtika N

Safety and PoSH expert

Kirtika is an expert speaker and workshop facilitator on topics like sexual harassment awareness, bystander intervention, and anti-harassment redressal mechanisms. She has developed learning content for investigating committees on topics like witness cooperation in a workplace sexual harassment inquiry proceeding. 

Kirtika serves as a PoSH external member for 30+ companies in fintech, healthcare, business management, gaming, and more. She has 50+ hours of experience consulting on sexual harassment investigations at the workplace and supporting partner organisations on legal procedure and best practices.

She has a Master’s degree in Counseling Psychology from Montfort College, Bengaluru, and has experience working as a trainee counselor.

Narayanan Nagarajan

Creative Designer Consultant

Narayanan is responsible for creating visuals for posts and campaigns for social media as a Creative Designer at Serein. He also works on animations for Serein’s e-learning courses, explainer and promotional videos. 

Narayanan’s focus lies in creating content that is subtle yet impactful. He sometimes doesn’t mind being in the middle of a storm but does love a good brainstorm. 

Narayanan worked in a corporate environment for 7 years before making a creative switch in his career. He holds a Bachelor’s degree in Fine Arts from The College of Fine Arts, Bengaluru.

Sharanya Venkataraghavan

Safety and PoSH expert

Sharanya serves as a PoSH external member for 15+ companies in e-commerce, fintech, healthcare, SaaS, and more. She supports partner organisations on legal procedures and best practices to build safe work cultures.

She has been involved in the review of PoSH policies, labour law compliances, and research regarding the risk of secondary victimisation of complainants under the PoSH Act.

Sharanya graduated with BBA, LLB (Hons.) degree from Symbiosis Law School, Pune. She has experience in PoSH and employment law with notable law firms like Shardul Amarchand Mangaldas and Co., J. Sagar and Associates, among others.

Nandini Abraham

Statistical Analyst

Nandini conducts extensive industry-specific research on DEI trends in India, South East Asia, Europe, and the USA. Nandini is responsible for developing statistical models for DEI assessment on Serein’s DEI SaaS Tool. She designs measurement tools for DEI benchmarking, inclusion assessments, and employee experience surveys.

Nandini is passionate about creating engaging and impactful reports, toolkits, and playbooks for Serein’s customers.

Nandini holds a Bachelor’s degree in Economics, Mathematics & Statistics from St. Joseph’s College, Bangalore.

Nithya R

HR and Compliance Lead

Nithya drives operational excellence within the HR function. She ensures that Serein maintains the highest standards of HR practices and ethical conduct. Her role extends beyond traditional HR responsibilities as she also serves as an External Member of the Internal Complaints Committee (ICC) for Serein’s clients, specialising in preventing workplace harassment through the PoSH vertical.

Nithya has graduated in Commerce from the University of Lucknow and has rich experience in hiring and retaining the best talents in the industry with companies like BukuWarung and Belong.co.

Sri Padmavathi C

Finance Consultant

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Sri Padmavathi C specialises in providing accounting consulting services to companies. She helps in assisting & maintaining Serein’s Books of Accounts, GST, TDS, PT filing, financial statements preparation & audit review.
 
She holds an MBA with Finance Specialisation from Annamalai University, and has also has done CA articleship under CA Tom Joseph’s guidance.

Anisha Debnath

PoSH and DEI Workshops Facilitator

As a PoSH and DEI Workshops Facilitator, Anisha is primarily responsible for conducting sessions and facilitating conversations that enable building of safe and inclusive workplaces for all. Anisha also undertakes in-depth research into various Diversity, Equity and Inclusion issues that plague our work cultures today. All of this research goes into designing bespoke sessions and curating interactive learning experiences for several of Serein’s partners. 

Anisha has a background in History, especially in the history of gender and early feminism in colonial South Asia. 

Anisha has a Bachelor’s degree in History (Hons.) from Gargi College, University of Delhi. She has also studied for an MPhil in World History from the University of Cambridge, United Kingdom.

Aseem Deuskar

Inclusive Workspace Architect

LinkedIn

Aseem is an Inclusive Workspace Architect dedicated to reshaping workplace diversity and accessibility. He is skilled in conducting comprehensive accessibility audits and implementing inclusive design solutions.


Aseem is passionate about creating environments that foster equal opportunities

He holds a Bachelor’s degree in Architecture and a Master’s degree in Urban and Regional Planning.

 

Siri Prasad

Safety and PoSH Expert

Siri Prasad is a Safety and PoSH Expert at Serein and serves as an External Member of the Internal Complaints Committee (ICC) for Serein’s clients. Her work is not limited to, but includes advising in legal procedures, best practices for safe work cultures, and reviewing of PoSH policies and labor law compliance.

Siri is a Gold Medallist and holds a BBA, LLB (Hons.) from Christ University and a Masters in Science (International Employment Relations) from the London School of Economics and Political Science, where she also served as the EDI Officer.

Abhishek Ghattamaneni

Head of Financial Strategies

Abhishek heads Financial Strategies at Serein. He is responsible for overseeing finance, Corporate Secretarial (CS) related work, and compliance among other things. He is a seasoned professional with a wealth of experience in finance and corporate governance. With over 15 years of expertise as a qualified Company Secretary, he has made significant contributions to the finance departments of companies within the real estate and startup sectors.

Having worked with organisations operating across multiple countries, Abhishek brings a deep understanding of international taxation to the table. Notably, he achieved an impressive 42nd rank in 12th grade under the AP Education Board, demonstrating a strong academic foundation to complement his professional achievements.

Kaushik Mazumdar

Engineering and Platform Consultant

Kaushik has 14+ years of experience across IoT, Systems, Gaming, and Telecom, building high volume production applications and products with worldwide presence.

He looks after the technology and education segment of Krishworks, and has built Ed-Tech products to improve English Literacy in rural areas of India with QR coded books, Smart Classrooms, Teacher Trainings and increased involvement of parents.

Kaushik holds a Bachelor’s degree in Information Technology. He mentors a young and dynamic team aligned to the vision of Krishworks. Outside of work, he is a fitness and technology enthusiast, and loves running and swimming.

Balaji P

Design Consultant

Balaji has a bachelor’s degree in mechanical engineering from PSV Engineering College and has practised UX design at Growth School in Bangalore.

As an associate UX/UI designer at Krishworks, Balaji is responsible for collecting client requirements and converting them into usable digital products using UX principles. He also helps in maintaining brand identity and aesthetics in the products by creating UI design systems and high-fidelity screens. For Serein, Balaji has designed the PoSH LMS Product and the website.

Subhajit Roy

Engineering and Platform Consultant

Subhajit is the Co-Founder of Krishworks Technology and Research Labs Pvt Ltd. He is a social entrepreneur who uses technology to promote rural literacy and upskill rural teachers. 

At Serein, Subhajit and his team has helped develop the e-learning platform and DEI SaaS Tool. He also oversees its maintenance and development.  

He is an incubatee at IIM Calcutta Innovation Park and an alumni of ISB Dlabs. Along with his co-founders, he is recognised with the Leaders of Tomorrow Award by Times Now. During the early days of his career, he worked as an Embedded System Designer, and was involved in various projects related to National Defence (DRDO) and health care research. Some of the products designed by him have been used by Apollo Hospitals, Govt of India, got patented and also received FDA approval.

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